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FOR IMMEDIATE RELEASE: November 24, 2014

 Bank of Zachary Encourages Consumers to Go Local for the Holidays
Support locally owned and operated small businesses and local entrepreneurs

With holiday cheer and spending just around the corner, the Bank of Zachary joins the Independent Community Bankers of America® (ICBA) in encouraging consumers to Go Local this holiday season with their purchasing, dining and spending. By supporting small businesses throughout the holidays, consumers will be putting money back to work in their communities.

“As consumers across the country prepare their holiday shopping lists and get started with purchasing either in stores or online, it’s important to remember that many locally owned and operated small businesses offer exceptional products and services,” said John Buhrmaster, ICBA chairman and president and CEO of 1st National Bank of Scotia, N.Y. “By going local for the holidays—even if it’s not every item on your list—you will make a huge difference in your local economy by putting dollars to work in your neighborhood.”

To show support for entrepreneurs and small businesses this holiday season, Bank of Zachary employees will be in the community spending with local merchants and restaurants. On December 13, we are launching our Mobile Cash Mob. When our employee tweets a picture with the hashtag #GoLocalHolidays, the Bank of Zachary will refund the employee up to $10 of their local purchase.

“The Bank of Zachary realizes the vital importance of our small businesses, and we are looking forward to continuing our support for them throughout this holiday season,” said President and Chief Executive Officer Preston L. Kennedy. “As we look ahead to our Mobile Cash Mob, Bank of Zachary staff is committed to shopping and dining at locally owned and operated businesses and restaurants in our community. We are proud to play a part in helping our local economy thrive.”

To learn more about ICBA’s Go Local initiative and ways you can go local this holiday season and throughout the year, visit www.icba.org/golocal and follow the hashtag #GoLocalHolidays.

About Bank of Zachary
Founded in 1904, the Bank of Zachary is the oldest State chartered bank in East Baton Rouge Parish. It is locally owned and operated with all decisions made locally. Hometown banking is Bank of Zachary’s mission and its specialty.

 About ICBA
The Independent Community Bankers of America®, the nation’s voice for more than 6,500 community banks of all sizes and charter types, is dedicated exclusively to representing the interests of the community banking industry and its membership through effective advocacy, best-in-class education and high-quality products and services. For more information, visit www.icba.org.


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